Maxmail Email Marketing Tips & News

Customers demand more than ever these days - customized service, more selection, ability to compare goods and services, heavy discounts, and much, much more. But how savvy are today's customers? Do they know a good deal when they see one? Or do they jump at the lowest price over quality? The answers to these questions are mixed - some customers are just better shoppers than others. Some shoppers take their time before making a purchase while others are more impulsive. Where do subscribers on...
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As email marketing continues to grow and expand, new trends begin to emerge. With advances in technology, some trends have now become common practice. Other trends no longer apply. For marketers and small business owners, understanding and embracing some trends takes time and money. In some cases, however, by the time business owners get used to the trend, it disappears or morphs into something totally new. Below are three email marketing trends that will probably stick around long enough for...
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Even though people sign up to receive messages from you, it doesn't mean they will ever see them. Why? Because many email servers including Gmail and Yahoo! have created new tools and features that allow people to set filter limits and prioritize incoming messages. For marketers, even well-meaning ones that want to provide quality content, email messages may never reach subscribers if these new setting features keep them out. Add Me to Your List! One way to decrease the chances of ending up...
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