Maxmail Email Marketing Tips & News

Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water. Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if...
[Read More]

This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless. But in this age of easy access to bulk marketing services and ever-savvier consumers, maximizing your email ROI is no easy task. On one hand, you want to make sure that your company isn’t missing out on...
[Read More]

Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?” This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all. We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email...
[Read More]