Maxmail Email Marketing Tips & News

One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either...
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I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content. I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer...
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One of the most important aspects of leading a mass emailing campaign is determining your Return On Investment, or ROI. Good marketers know that email marketing to unlimited subscribers is great, but results are what matter, and division managers and executives constantly ask “how much are we spending on that?” It’s important to know not only how much you’re spending, but how much you’re getting back in revenue, and the ratio of those two components make up...
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