Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy. Here are a few tips from the pros:
1. Permission is powerful – Email is such...
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Best Practice for Email Marketing
April 11, 2013
5 Steps to Better Email Marketing
April 11, 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue. Here are 5 tips to help take your mass email campaigns to the next level:Don’t Spam – It’s a funny thing: Ask any marketer whether he or she sends spammy...
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The Lost Art of Great Copywriting
March 12, 2013
If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and...
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