An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners. Here are a few tips to...
[Read More]
Email Marketing for SMBs
April 11, 2013
Email Design Tips
April 11, 2013
If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be...
[Read More]
[Read More]
Creating Email Campaigns that Work
April 11, 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers. If you’re thinking about crafting a new marketing campaign or just need some tips on how to improve an existing one, here are a few pieces of advice that should...
[Read More]
[Read More]