Maxmail Email Marketing Tips & News

Building and maintaining your email marketing list requires constant attention. The result of this activity, if pursued energetically, should be a collection of leads that provides you with a consistent source of conversions for your product offerings. To further improve your list, you can use software for sending bulk emails to keep track of past emails you have sent to each individual on your list. This allows you to monitor the responses you receive to various emails and use...
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Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just...
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Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone...
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