Maxmail Email Marketing Tips & News

Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing...
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As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth...
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You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices. 1. For open rates, go...
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