Impending New Year’s always give you the needed gusto to revitalize the way your business works, especially your marketing activities due to the way thing constantly keep changing. If you didn’t do this, then you’d still be working primarily with traditional media – so if you have made the leap to a focused digital media strategy over the last few years, then you know that needing to inject it with new ideas on an annual basis at least will be most helpful. Email...
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B2B Content Marketing in 2015
December 17, 2014
The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
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Wrap Up E-commerce Sales This Holiday Season
December 10, 2014
Whether you like it or not, the hustle and bustle of the holiday season has landed and with it the bet that online sales this year are bigger than ever before is reaching fruition. If someone can avoid having to join the manic outdoor pace of the season in the midst of all their other daily issues, they most certainly would.
The fact that online devices including mobile ones are enabling sales to be made remotely along with free delivery options being available from most retailers, there is...
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