For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as...
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How to Market an eBook with Email
May 14, 2013
Formal vs. Informal Tone: What’s the Best for Your Email Marketing Campaigns?
May 14, 2013
Email marketing remains one of the most effective marketing platforms available to any business. With the cost of your average online bulk mail service lower than ever and with return on content marketing climbing, neglecting to run a quality email campaign is a foolish way to pursue any marketing strategy. But even if you have made up your mind to craft a high-quality email campaign, how do you ensure that your emails will translate into conversions? One of the ways is to connect with your...
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Building the Perfect Email Blast
May 14, 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
1. Build a...
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