Mass email campaigns have proven their ability to get the job done when it comes to getting your message out and driving conversions and click-throughs. But coming up with effective emails is by no means an easy task –to help you design emails that achieve your objectives, the list below highlights 3 of the most commonly encountered email marketing “pain points” and describes how to deal with them.
Evaluating Responses to a Campaign
Given the time and effort that it can take...
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How to Nurture Your Email Leads, Month In, Month Out
July 07, 2013
Building and maintaining your email marketing list requires constant attention. The result of this activity, if pursued energetically, should be a collection of leads that provides you with a consistent source of conversions for your product offerings.
To further improve your list, you can use software for sending bulk emails to keep track of past emails you have sent to each individual on your list. This allows you to monitor the responses you receive to various emails and use...
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Does Your Email Marketing Tick These Five Boxes?
July 07, 2013
Email marketing can be an effective means of increasing sales and driving conversions, but to achieve these results you need to make sure that you are effective at getting your message across. A poorly designed campaign, whether due to uninspiring content or a lack of valid email addresses, is likely to get lost in the crowd of competing emails, while one that is well-designed and checks off the relevant boxes can be well worth the time spent devising it....
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