Maxmail Email Marketing Tips & News

Ask subscribers what they want in email content and the answers may surprise you. Not the responses themselves, but the startling difference between what subscribers say they want and the data you've collected that shows you what they respond to. For example, subscribers may want additional how-to tips and advice, but sales messages have higher open rates. So how do you determine what works and what doesn't when what subscribers want and the data collected doesn't match? The Truth...
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Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good...
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Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide. You don't have to be an expert web designer to create templates that make people want to take advantage of goods and services, but you should pay attention to small things like color, text,...
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