Maxmail Email Marketing Tips & News

If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level. LET’S START WITH THE BAD What don’t...
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Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?” This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all. We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email...
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Mobile phones are changing the email marketing game for good. And that change is coming fast. To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.But just how do you go about exploiting the rise of mobile technology for your next campaign? Find out in the latest free whitepaper from Optimizer HQ: Email Marketing in the...
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