Maxmail Email Marketing Tips & News

Email surveys are a great way to take the pulse of your customer base and help calibrate your company’s performance with respect to the people that matter most. But they’ve also got a beneficial psychological effect that you may or may not be aware of: they make your customers feel appreciated. Here are a few of the top recommended survey design tips.Let ‘em know what they’re getting into. If you’ve got a monster survey that would take most people a...
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By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act. However not any make the connection when it comes to mass text messaging as part of an SMS campaign. Unfortunately for these people, they are violating the law. SMS advertising is relatively new but it is expected that the number of SMS campaigns will grow by 45% this year alone. And since SMS advertising is so promising, it is essential that marketers learn how to use it the right way....
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In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation. One of the keys to a successful social media strategy is to know where to establish your presence. It seems that everywhere you turn, there is a social network springing up. To those who are new to the game, too much time and resources can be...
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