Ever receive an email from a friend, company or marketer that seemed to go on forever and ever and ever and ever? The pain of scanning and scrolling takes its toll quickly on the eyes and fingertips, doesn't it? Not to mention the frustration and anger that sets in after you realize the message could have been summed up in one short paragraph.
Avoid inflicting this type of email pain on subscribers by sending email that is short, sweet and to the point (but long enough to generate interest and...
[Read More]
Email Length – When Does Enough Become Too Much?
February 26, 2012
Too Much of a Good Thing?
February 23, 2012
So how many SMS messages should you send each week to subscribers? Even though more and more people are warming up to the idea of mobile messaging, sending too many messages may turn people off. On the other hand, not sending enough may cause them to forget your business exists. Striking a balance is necessary to increase sales and maintain life-long customers.
Types of SMS Messages
The frequency of mass text messages depends on the types of messages you want to send. Common types...
[Read More]
[Read More]
Build a Brand by Building Trust
February 21, 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out...
[Read More]
[Read More]