Maxmail Email Marketing Tips & News

To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list? Also, how do you know the list you just purchased was compiled with the permission of those on it? Before going out and spending your hard earned money on a mailing list, consider what doing so may mean in the...
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Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable. Analytics you should be most concerned with include:Click through rates Open rates Visitor rates Sales...
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Start a mobile campaign to advertise your business or to market specific goods and services. This form of marketing allows you to quickly reach more people without having to spend time and money in designing and sending postcards, brochures and fliers if you don't want to. And even though you may still want to rely on traditional marketing methods, consider adding bulk SMS to your marketing arsenal. And if you're still not convinced SMS marketing is for you, consider the following...
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