Taking the time every few months or each business quarter to review how well your email campaign is working can help you focus on and fix problem and potential problem areas. For example, if you haven't removed inactive subscribers (those who haven't made a purchase in six months) from your list, now is the time to do so - or at least send one final message compelling them to visit your website or place an order.
Your Campaign: This Year and Last Year
If relying on the same old methods to...
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Email Marketing: Mid-Year Review
May 30, 2012
5 Ways to Use Email Marketing to Get More Customers in Your Store
March 15, 2012
5 Ways to Use Email Marketing to Get More Customers in Your Store
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
Get people to sign up for your email list by asking customers to do so when making a purchase. You can also encourage...
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3 Tips for Sending Email to Those Who Have Made a Purchase
March 13, 2012
3 Tips for Sending Email to Those Who Have Made a Purchase
How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.
Stay in...
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