Using email survey software makes it easy to take the pulse of your list subscribers and turn their results into quantifiable information that you can use to perfect your marketing methods. But simply because you create an email survey doesn’t mean that your customer base will actually participate in it. Sure, you’ll always get someone to take part, but without getting maximum involvement you won’t really get an accurate picture of how the majority of your audience thinks...
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Writing it Right – The Importance of Wordsmith Skills to Email List Growth
August 07, 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world for some people to do well. Needless to say this is where a lot of people using...
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The Importance of a Privacy and Confidentiality Statement for Online Surveys
August 06, 2011
Online survey design is important to achieving maximum participation, but there’s something far more crucial than design to the success of an email marketing survey. Oddly enough, it has nothing to do with the length of your survey, the layout of your website, the size of your fonts or the clarity of the questions being asked (although needless to say, these are also very important). But it does hit at something that’s become supremely important to customers who regularly traverse...
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