It is inherent to our job that we send an email or two. Everybody that sends email marketing messages with a regular frequency will have a moment where the campaign slips up. Even if you test your mails thoroughly, it is bound to happen sooner or later in your email-marketing career. We all make mistakes. And if we don’t make mistakes ourselves, there is always someone else or a piece of technology to make them for us. Prevention is better than a cure. So please avoid making mistakes in...
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Guide to Holiday Email Marketing
November 12, 2014
It’s a known fact that holiday marketing requires that much more time and effort in today’s competitive marketplace, if you want to rake in the sales you want as a result of increased purchases during this time of year. Everyone is screaming to get heard and chances are that the core offer that you have is probably the same as most of your competitors – so how do you stand out? This post is to give you, the email sender a chance to ensure all your email marketing strategies...
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Cyber Monday Mistakes to Avoid
November 11, 2014
Cyber Monday, the officially opening of the chaotic, end-of-year shopping season begins on the 1st of December this year making it a doubly ideal date to kick things off. This means the busiest time of the year is now upon you and your marketing team. If you have your activities carefully planned out, then you probably have very little to worry about.
The biggest thing to remember is that if you too are launching your digital seasonal activities on Cyber Monday with the rest of the internet...
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