Birthdays make everyone feel a little special and it also allows marketers to engage with their customers. Imagine if it was your birthday and your inbox was flooded with free offers and discounts from your favourite places? It’s probably one of the best ways in which you can use email marketing on the most personalized level possible.
Use your bulk email provider to set up automated birthday greetings based on the information you have on each contact and create a one-time, one-day only...
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Questions to Ask When Shaping Your 2015 Email Marketing Strategy
December 22, 2014
Impending New Year’s always give you the needed gusto to revitalize the way your business works, especially your marketing activities due to the way thing constantly keep changing. If you didn’t do this, then you’d still be working primarily with traditional media – so if you have made the leap to a focused digital media strategy over the last few years, then you know that needing to inject it with new ideas on an annual basis at least will be most helpful. Email...
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B2B Content Marketing in 2015
December 17, 2014
The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
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