Before you opt to use email marketing as a channel for communications with your audience, you should ideally have set out your objectives clearly so that you know without a doubt that email marketing is an ideal option to help you reach them.These objectives should ideally be broken down by two main indicators: micro objectives and macro objectives. Let’s have a glance at how you could go about defining these separate areas:
MACRO Objectives
Ask yourself why you are sending out the...
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How to Ignite Action From Your Audience
October 27, 2014
Over the last couple of years, there has been an ongoing debate over whether or not email marketing is still a viable marketing method in the wake of the growing trend of social media marketing. Despite the cynic's, research proves that email marketing remains more effective than social media when attracting new customers. In fact customer acquisitions from email marketing has grown by four times over the last four years. Although social media marketing is more beneficial for customer...
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Data Driven Marketing
October 23, 2014
Data Driven Marketing is all about retaining customers by using behaviour based consumer data to be able to effectively determine the timing, targeting and content matter of marketing plans. It requires the research component of a marketer’s job which is key. The more accurate the information, the more effective the communication can be in turn. Data Driven Marketing calls on you to fine-tune your segmentation strategy by having accurate information.
The question is how can you make...
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