Maxmail Email Marketing Tips & News

It’s a known fact that holiday marketing requires that much more time and effort in today’s competitive marketplace, if you want to rake in the sales you want as a result of increased purchases during this time of year. Everyone is screaming to get heard and chances are that the core offer that you have is probably the same as most of your competitors – so how do you stand out? This post is to give you, the email sender a chance to ensure all your email marketing strategies...
[Read More]

You may be exhausted with the constant contradictory advice on how to run email marketing that you are just about ready to give up. Email is still one of the most effective tools for communication and most importantly interaction, for which reason you should give your email marketing strategy one clear look before you start using the multiple tips that come your way, which are merely execution elements and not the strategy itself. Here are 5 solid ways by which you can strategically drive...
[Read More]

Lead nurturing allows brands to drive interaction and get additional customer insight through the use of personalized campaigns. The goal is to build the relationship, gain trust and earn their business. All strategies that fall under lead nurturing let brand marketers build relationships with future clients. You keep leads engaged with the brand until they are ready to make a purchase. And that is important, research by MarketingSherpa suggests that at the time of original lead...
[Read More]