Birthdays make everyone feel a little special and it also allows marketers to engage with their customers. Imagine if it was your birthday and your inbox was flooded with free offers and discounts from your favourite places? It’s probably one of the best ways in which you can use email marketing on the most personalized level possible.
Use your bulk email provider to set up automated birthday greetings based on the information you have on each contact and create a one-time, one-day only...
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What Google Inbox Means for Email Marketers
January 07, 2015
Google’s new Android App, Google Inbox is just one among the many customer centric apps that Google has launched – and that’s exactly the point, it has been designed and deployed with the user in mind and not the marketer. Thus far the App is available by invite only but will be available on a far more accessible scale very soon. It’s good to take note of this app at beta stage however especially due to how it will affect your overall visibility on email.
The most...
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Questions to Ask When Shaping Your 2015 Email Marketing Strategy
December 22, 2014
Impending New Year’s always give you the needed gusto to revitalize the way your business works, especially your marketing activities due to the way thing constantly keep changing. If you didn’t do this, then you’d still be working primarily with traditional media – so if you have made the leap to a focused digital media strategy over the last few years, then you know that needing to inject it with new ideas on an annual basis at least will be most helpful. Email...
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