Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send a variety of emails to start building a relationship.
The first few emails you send to new subscribers are essential. They are a way for the two of you to test the waters and see if there’s a connection.
To get...
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Effective Holiday Subject Lines
November 19, 2014
Holiday marketing can be the most tedious task your marketing department has to carry out each year. With the Christmas holidays almost upon us, you may have already planned your marketing activities and started creating relevant content to handle the seasonal rush. Take a look at a few of these high impact words you could possibly add in to your existing headlines and some examples with how you could use them. While your content itself needs to be focused, it doesn’t hurt to include high...
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5 types of email marketing errors and how to handle them
November 16, 2014
It is inherent to our job that we send an email or two. Everybody that sends email marketing messages with a regular frequency will have a moment where the campaign slips up. Even if you test your mails thoroughly, it is bound to happen sooner or later in your email-marketing career. We all make mistakes. And if we don’t make mistakes ourselves, there is always someone else or a piece of technology to make them for us. Prevention is better than a cure. So please avoid making mistakes in...
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