The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
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How the Fold Fits in Email Marketing
December 03, 2014
The term ‘above the fold’ is generally referred to a specific placement of advertising in print media such as newspapers and periodicals. Essentially placing a print ad above the fold means you are placing it above the main area of content in that publication. Ideally you would be paying more for this placement as it will automatically give your ad more attention as opposed to being placed anywhere else within the newspaper or magazine. This was an important element of marketing...
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Improve Open Rates with these Tweaks
December 02, 2014
Is there really any point crafting the perfect email if no one actually opens and reads it? What is your open rate like? The subject line is actually half your journey because it is what makes a reader actually open the door and walk in to hear what you have to say. Here are some simple tweaks you could apply to your email marketing subject lines that would make a reader enticed enough to want to know more:
Keep your subject line as short as possible and get to the point. We recommend no more...
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