Maxmail Email Marketing Tips & News

Double Opt-In: Is it Really Worth It? Most email marketing software contains a double opt-in feature that allows you to verify a subscriber really wants to be on your list by sending a confirmation email with link. Subscribers have to click on this link to receive any other messages from you. Even though this is popular way to make sure those on your list personally signed up and are generally interested in hearing from you, double opt-in may actually deter people from signing up. Benefits...
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Grow Your Small Business with SMS As a small business owner, you need to keep marketing costs low to remain profitable. One way to keep costs down is to use text messages to get your business name out there. Using a text message service, you can send mass text messages to customers and clients for much less than sending direct mail such as a brochure, postcard or flier. Uses for SMS Use SMS marketing to get more people to visit your business or website. Sending periodic text messages also...
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Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online). But instead of focusing on reasons you can't control, let's focus instead on what can be done to persuade subscribers to become satisfied customers. Using testimonials from other satisfied customers is one way to do so. Customer...
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