Maxmail Email Marketing Tips & News

Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer. Fickle Subscribers In most cases, subscribers opt-out or become inactive after about two months. There are many reasons why this occurs, but the biggest reason is probably boredom. Subscribers are fickle – one minute they want your...
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Unless you have something new to offer subscribers, it's best not to send random email messages as a reminder to buy your products. Not only is this a waste of time (for you and subscribers), it won't increase sales. People sign up for your mailing list for a variety of reasons. Try to offer only the best advice, tips, information, and products each and every time you send an email message. Inbox Overcrowding These days, people receive email from family, friends, coworkers, Internet...
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For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something. Meet My Employees Send a mass email to subscribers that list all employees, along with job titles and brief description of job functions....
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