Getting People to Renew: Email Marketing for Membership Sites

May 07, 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time. Membership Renewal: Never a Guarantee Even though a subscriber paid a membership fee for access to your website once,...
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3 Ways to Upsell Using Email Marketing

May 07, 2012
Upselling is when you attempt to sell additional products worth more than the products a customer has purchased. For example, if a customer wants to buy a pair of chairs from you, upsell by enticing the customer to upgrade to leather over microfiber. Or you can try to sell a matching end table for half price when the customer buys both chairs. The point is to get the customer to buy more than they originally intended. Hey, Thought You Might Like This After a customer makes a purchase, send an...
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Promoting Upcoming Events (and Your Website/Social Media Pages)

May 01, 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services). Here's What's Going On Send an email message before you next in-store or promotional event to increase...
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