Maxmail Email Marketing Tips & News

You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices. 1. For open rates, go...
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We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered. Here’s a quick guide on how to get your email marketing strategy up and running... 1. Invest in sender software – This can be any bulk mailing...
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A retail business is just like any other business – great marketing will bring great returns. Although most retails businesses aren’t strangers to email marketing, many are overly reliant on more traditional forms of marketing, like newspaper advertising, TV and radio advertising, and direct mail coupons and flyers. All of these can be good marketing strategies if done correctly, but it is hard to overlook the high ROI of email marketing. The ability to send unlimited emails has...
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