Maxmail Email Marketing Tips & News

It shouldn’t be a difficult decision to make when choosing which tone to use when writing the copy for the bulk mail you send out to your customers—ideally. Unfortunately, many still make the mistake of using the incorrect tone and language. Some use a very formal tone, as if writing a memo, when customers prefer a friendly and casual approach. Other times, businesses make the mistake of coming of as too casual, when the email requires are more serious tone. How do you know which...
[Read More]

While customer communication is a serious matter (we don’t want to say the wrong thing to our customers and create a negative image about us), how we communicate with our customers shouldn’t take such a stiff approach. We want to convey the image that we are very capable of addressing their needs, but at the same time, we want to come off as approachable. We are, after all, in the business of catering to them. Marketing emails aren’t formal documents. Don’t compose a...
[Read More]

Don’t buy or rent a list!!! The quickest way to bloating your mailing list is to either rent or buy a list. While this may be an easy strategy, it is by no means the best or the cheapest. The integrity of your email campaign largely depends on your email address database. If your database comes from a questionable source, this can severely affect your sending reputation with ISPs and can compromise the success of your email marketing campaign. You don’t need to work with a big...
[Read More]