Maxmail Email Marketing Tips & News

Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices. Most of us send a bulk email now and then, but how do you structure your campaigns so as to bring in new customers? Here are a few tips: 1. Be Educational – Consumers are growing more savvy...
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An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners. Here are a few tips to...
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If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be...
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