Maxmail Email Marketing Tips & News

With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other...
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As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth...
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Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level. Here are a few reasons...
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