Maxmail Email Marketing Tips & News

Email marketing can be an effective means of increasing sales and driving conversions, but to achieve these results you need to make sure that you are effective at getting your message across. A poorly designed campaign, whether due to uninspiring content or a lack of valid email addresses, is likely to get lost in the crowd of competing emails, while one that is well-designed and checks off the relevant boxes can be well worth the time spent devising it....
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Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just...
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Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone...
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