Maxmail Email Marketing Tips & News

Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research - determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content - so what's the problem? The problem may lie in better offers and deals from your competition. Oh No! I Don't Want to Compete Like it or not, competition fuels sales. It also helps create customer loyalty and helps maintain product and service...
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While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing? Does Branding Online Even Matter? As more and more people become comfortable buying products online, is creating and nurturing a...
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Smartphones and other portable devices are really beginning to change the way people research and buy goods and services. Not too long ago, consumers either went to a retail store or browsed the retailer's website to learn more about a product or to make a purchase. Retailers now need to pay more attention to mobile marketing and harness the power of mobile campaigns. Not Just to Buy Things Retailers need to recognize that people are not only using mobile devices to talk, send email or...
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