The biggest trend in email marketing is personalization. For large companies, this means sending product and service recommendations or discounts based on recent website searches. But what if you're a small business owner that can't afford sophisticated email marketing software or a staff of five to monitor your campaign? Personalizing individual email message can be very complicated when you don't have to resources to do it properly.
But there are a few ways to make communicating with your...
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The Biggest Trend in Email Marketing
May 28, 2012
SPAM FILTERS: WHAT YOU NEED TO KNOW
May 22, 2012
Introduction
Spam filters read through each email sent to determine if the message contains legitimate information or junk. Messages containing mostly information end up in subscriber inboxes, while those considered junk end up in the spam folder. Depending on the sensitivity of spam filter settings, even innocent marketing messages sent to subscribers that signed up to receive them can end up in spam folders.
And since only those that install the software determine spam filter settings, you...
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Are You Sending Too Many Messages?
May 22, 2012
Sending the right number of email messages to subscribers is difficult to determine. Some subscribers don't mind hearing from you every day, while others don't want to hear from you much at all it seems. And even when you think you're got it right, a sudden increase in opt-out requests or decrease in sales could indicate otherwise.
Too Much of a Good Thing
Even if you receive wonderful, encouraging feedback from subscribers saying how much they enjoy reading your messages, you still need to...
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