Maxmail Email Marketing Tips & News

Ask subscribers what they want in email content and the answers may surprise you. Not the responses themselves, but the startling difference between what subscribers say they want and the data you've collected that shows you what they respond to. For example, subscribers may want additional how-to tips and advice, but sales messages have higher open rates. So how do you determine what works and what doesn't when what subscribers want and the data collected doesn't match? The Truth...
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In email marketing, above the fold refers to content in the preview pane, or space on the window before a subscriber has to scroll down. This is very important to know because most subscribers will never scroll down to finish reading the message unless it's really compelling or interesting. And even then, if the topic doesn't interest them or if they are pressed for time, they will skip reading and move on to the next message in their inbox. Limited Space Text space depends mostly on the size...
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Even though people sign up to receive messages from you, it doesn't mean they will ever see them. Why? Because many email servers including Gmail and Yahoo! have created new tools and features that allow people to set filter limits and prioritize incoming messages. For marketers, even well-meaning ones that want to provide quality content, email messages may never reach subscribers if these new setting features keep them out. Add Me to Your List! One way to decrease the chances of ending up...
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