Maxmail Email Marketing Tips & News

Using email as a marketing medium is still one of the most tried, tested and successful tools you have at your possession – the key is to be able to do it right. Purchasing the right software, developing the right content and actually sending out the mails are just the first steps in the ladder to a successful email marketing campaign. It’s not just about your content but also who the content is coming from – how do you ensure that your brand schematics are coherently...
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It’s a global consensus – nobody likes SPAM. We want to be contacted with information of value and benefit to us, instead of having our inboxes flooded with useless, unwanted information and most marketers unfortunately tend to forget this. But SPAM means more than just unsolicited commercial messaging; it can also be the cause for online identity theft, phishing, spyware and malware that affects both individuals and organizations equally. Essentially, SPAM compromises the stability...
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The one place email marketers don’t want to land in is the SPAM folder, and for good reason. Yet sometimes, even the best bulk email marketing efforts cannot guarantee that emails will not get sucked into the SPAM vortex. How to make sure your legitimate marketing email get beyond overzealous SPAM filters? One way is by carefully selecting key words and phrases in subject lines when sending bulk emails. SPAM filters are triggered by distinct words common in suspicious emails. Use the...
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