Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day? Whether you’re already sending bulk emails or are a relative novice to unlimited email marketing, the following 5 tips should help you improve your email campaigns and your bottom...
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5 Ways to Improve Your Email Marketing
April 28, 2013
4 Great Reasons You Should be Using Email Marketing
April 28, 2013
It always shocks me to hear that a company - whether it’s a brick-and-mortar retail store or a pure marketing outfit – doesn’t put much stock in mass email campaigns. It especially saddens me when I hear that these companies don’t do much marketing at all for “cost reasons,” or they rely on bargain-basement forms of traditional marketing. Unlimited email marketing makes so much sense for so many reasons. Here are just four of the many reasons why you should...
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What Not to do on Your Next Email Marketing Exercise
April 28, 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk...
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