Birthdays make everyone feel a little special and it also allows marketers to engage with their customers. Imagine if it was your birthday and your inbox was flooded with free offers and discounts from your favourite places? It’s probably one of the best ways in which you can use email marketing on the most personalized level possible.
Use your bulk email provider to set up automated birthday greetings based on the information you have on each contact and create a one-time, one-day only...
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Effective Holiday Subject Lines
November 19, 2014
Holiday marketing can be the most tedious task your marketing department has to carry out each year. With the Christmas holidays almost upon us, you may have already planned your marketing activities and started creating relevant content to handle the seasonal rush. Take a look at a few of these high impact words you could possibly add in to your existing headlines and some examples with how you could use them. While your content itself needs to be focused, it doesn’t hurt to include high...
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Who Are You Writing For?
September 28, 2014
Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, well-written text seems to have been forgotten in the process. A well-written plain email can perform just as well, if not better, than a highly designed email filled with bells and whistles. No matter how fancy your marketing emails may be, if they’re lacking well-written content, your subscribers will stop opening and start deleting your messages, and your lists...
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