There’s a big difference between marketing your company through email and effective email marketing—and that difference isn’t just semantics. If your company is currently engaged in an email marketing campaign and is not making use of email marketing reports, you could be spinning your wheels or worse—moving backwards.
Why Use Email Marketing Reports?
If you’re going to put time and effort into any sort of marketing approach, it’s important to know exactly what impact, if any, you’re making toward your bottom line. Even an approach as seemingly cost efficient and “cheap” as email has to be fine tuned. Applying email marketing solutions to your approach will answer the following questions:
- What are you doing wrong? A marketing report can tell you what percentage of your emails are being opened by your intended audience. If your open rate is extremely low, for example, you’ll know that you need to focus on improving your email subject line.
- What are you doing right? Successful marketing should never be a guessing game. Although mega-successful campaigns may occur as a result of fortuitous accidents, you should never leave your success rate to chance. Find out where you’re being effective and build on that.
- What do you need to do to improve? Operating an effective email marketing campaign doesn’t have to be the end of your efforts. Even with better than average ROI, you can still fine tune your efforts and make your marketing campaign a powerhouse moneymaker.
Figuring this stuff out isn't something that companies can typically do alone. With a professional third party company like MaxMail, email marketing reports are provided at affordable costs. They remove the "rocket science" aspects from the analytics and deliver straightforward facts in a language far easier to understand.