In any economy, cost is going to be the first thing looked at when choosing and online survey software application. However, once you have determined which tools fit in you budget for online marketing surveys, its time to look at features.
Every online survey software package touts is unique features, and some of these are worthwhile. Yet when you are looking at online survey tools there are three features that your software package should never be without:
Ease of use
Online survey design can be quite difficult to use when your software requires markup languages and complicated directions to place questions, answers, and add ons to your survey. Some of the best online survey software packages have easy drag and drop tools that allow you to quickly build your surveys without the stress of having to learn complicated instructions.
Support for Skip Logic
When you are really targeting the questions on your survey, you may want certain questions to appear based on the answer to a previous question. This is called skip logic and it should be considered one of your must-have online survey tools.
Social Media Integration
Online surveys can often be emailed or posted on your website, but what about your different social media sites? Wouldn’t these be the ideal spots to post, or at least link to, your online surveys?
Any online survey software that you look into should provide some way to integrate social media connectivity into the campaign. Without this ability, you are missing out on a wealth of potential marketing data.