The Importance of the Call to Action

March 25, 2011

Suggestion can be a powerful email marketing tool. When it comes to effective email marketing, subtlety just doesn’t pay off. It never behooves an online marketer to tiptoe around a point, especially if that point is to encourage visitors to your website or purchasers of your products or services. Naturally, it’s important to lay out the suggestion in a compelling manner—nobody wants to be hit with the hard sell, especially if they’ve signed up to receive your monthly newsletter out of a sincere interest in your brand. But if you don’t remind your readers of the action you’d like them to take, they’ll never take it.

This is called inserting a “call to action” in all of your marketing messages. A call to action is essentially just that—calling your readers to take a specific action. For some, it may be enough to just put it out there. But if you really want to achieve results, do the following:

  • State your call to action more than once. Don’t riddle your message with too many calls, but say it twice to ensure the message is received loud and clear.
  • Attach a sense of urgency. If you’re making a limited time offer, stress that fact so that your readers will understand the offer doesn’t stand forever.
  • Separate your call to action by putting it in boldface text so that it stands out among the rest of the text in your marketing message.
  • Use hyperlinks to help your readers get where they need to go to satisfy the call to action, but don’t overdo it. A few placements in a message is enough.

Share
categories: Social Media

nEmail Updates

fCategories