Knowing that social media marketing requires two-way communication between you and your community, it’s time to discover what tools you will need in order to make your social media strategy work.
Social Sharing Sites: These are used to share information through videos, photos, slideshows, and much more. Communities are built around different types of content through favorites, tags, commenting and promoting discussion around the different media.
Social Networking Sites: These allow users to connect with other people (or businesses) who share a common interest. Social networking tools that allow communication are email, instant messaging, update posts, and social media advertising.
Social News Sites: On social news sites users submit stories (blog posts, articles, photos, videos, etc.) that are shared among community members. Unlike the other social media tools, news sites rely on the community to vote on different stories that have been submitted. Those with the highest number of votes make it to the front page of the site.
Social Bookmarking Sites: Social media marketing on these types of sites usually takes a more creative individual, as social bookmarking sites are used to share web pages with specific users or the Internet general public. Generally, good user-created content can help build a presence for your business on one of these types of sites.
Social Review Sites: These were made for social media marketing. Encourage your community and customers to submit reviews of your business on these sites to make new customers feel comfortable with choosing you over the competition.