We live in a busy world, and those involved in online marketing don’t need to be reminded of the fact that every customer that opens an email or clicks a desired link represents something of a minor miracle. People are barraged on an increasing basis with irrelevant forwards and junk emails from Viagra distributors hoping to shuck their wares to the world at large. If you’ve just built a vital questionnaire using email survey software, you’ve got to do what you can to guarantee that the invitation is taken up by as many respondents as possible. So what’s the best way to do that?
First of all, you have to accept the fact that a sizable percentage of your intended recipients may ignore or even delete your email survey invitation. This is unfortunate, but it’s also a fact of life. When the success of your survey hinges on the participation of the many, consider setting your email survey tool to send invitees an email reminder.
Of course, you don’t want to send a reminder to those who have already taken time out of their day to participate in the survey. Therefore it’s important that you equip yourself with email survey software that’s capable of telling who has participated and who hasn’t. Once you’ve done that, it’s time to send a gentle reminder to the slowpokes in the crowd. Just remember to give plenty of time for folks to participate before you start pestering them, and only send one reminder. They might just hold it against you if you’re too insistent.