Of course, your email copy is king. However, your custom email design for HTML messages is equally important.
Brand Considerations
Regardless of your current offer, discount or special, enhancing your brand should always be a top priority. Highly professional email design software should also be one of your primary concerns.
While you cannot fill your emails with mindless drivel, even mediocre marketing copy might strengthen your brand if delivered in a professional layout and design. Consider some brand icons, i.e. Coca-Cola. Much of their wildly expensive TV advertising spots sell nothing. They do, however, concentrate on “warm and fuzzy" while using exceptionally professional production.
Custom email design ability, whether with slick templates or “start from scratch” features, can generate the same benefits. Like effective use of social media, superior email designs help create engaged customers and prospects while fortifying your brand and image.
Bulk and Blast Email Campaigns Need Custom Features
There is a time and a place for simple text based messages, however, at certain times professional and engaging custom email design could make the difference between a mediocre and a vastly successful marketing campaign.
Custom email design for HTML messages can achieve the following objectives for you:
• Help your messages separate and stand out from the crowd;
• Increase deliverability and open rates;
• Enhance image and trust;
• Advance communication clarity and understanding; and
• Strengthen business credibility.
With the high volume of legitimate emails and spam flooding cyberspace, you need outstanding design to differentiate your messages from the overwhelming background noise bombarding your contact lists. Fabulous design cannot replace winning content, but it can strongly complement your efforts.
Managing your messages better is also another benefit of compelling email design. If you’re careful when composing your message (so it doesn’t get gobbled up by spam filters), you’ll easily see the benefit of custom email design as more subscribers will read your words. Standing above the crowd with a professional email layout improves your brand increases your open rate and typically generates new levels of credibility and respect for your business.