3 Ways to Use Ecourses in Your Marketing Campaign
Ecourses are short tutorials that provide advice, instructions, how-to information and tips. Creating an Ecourse is one way to help subscribers find solutions to problems or to teach them something entirely new without taking up too much of their time. You can easily create a short Ecourse on any topic you like as long as it pertains to the niche you're marketing to.
How to Build an Ecourse
Build an Ecourse by creating several email messages that make up a series. Each email should contain an important piece of information sent in logical order so subscribers can refer to the course whenever they want by rereading the materials at their convenience.
Use graphics, photos, charts, diagrams, short video clips or create a power point presentation to clearly explain what you're trying to say.
Free Ecourse with Sign-Up
Get new subscribers by providing a short email series upon sign-up. For example, if you sell a gardening eBook, lawn care product, or you own a nursery and want people to sign up to receive your monthly newsletter, create an Ecourse large enough to fit in five or six emails about a popular gardening issue or concern that subscribers have.
Not only are you providing valuable information and increasing your email list, but you're also introducing them to how your email campaign works. Send one email message each day until the Ecourse is complete (this is where autoresponder software comes in handy). Subscribers should now be comfortable receiving mass email from you and will welcome future messages with ease.
Keep Subscribers Interested
Offer content in different ways to keep subscribers interested. Create and offer an Ecourse every few months to subscribers. Send a message announcing your course and provide a link so subscribers can view it whenever they want or let subscribers know when to expect the course.
If unsure about course topics, create a short survey asking subscribers for ideas. This is a great way to connect with subscribers and answer some of their most common questions or solve problems.
Ecourse with Purchase
Offer an Ecourse with purchase to enhance user experience. Provide additional information on how to use your product for free. Not only will this help build trust with subscribers, it also provides 'added value' to your product.
In addition to sending courses via email, consider adding them to your website, blog or social media pages.