Social Media is Your Friend
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
Get People to Sign Up Today
Attract more people to sign up for your bulk mailing list by including a sign-up box or link on your social media page. Much like a landing page, those who visit your account page are already interested in what you have to offer. After people sign up, encourage them to add you to their list of friends. Ask them to recommend your page to friends and family who might also be interested in your goods and services.
Communicate Special Offers/Events Immediately
Even though email is an effective way to communicate with those most interested in what you have to offer, posting special offers or events on your social media page is instantaneous. Email may sit in a subscriber's inbox for days - most people check their social media accounts at least once a day. By adding updates to your social media page and then sending an email providing additional information such as directions to an event or additional offers, you're making sure people know what's going on.
Adding Social Media Icons
Adding social media icons to high volume email messages may increase sales as these icons create trust with subscribers, especially those who regularly use social media websites.
You can easily add icons to the top or bottom of email messages that allow subscribers to click-through to your page. Add your website, blog or video URL's as well so subscribers can access all materials you have to offer.
Adding Content
One of the best ways to use social media in conjunction with an email campaign is to add content often. Try to post at least once a day on your page to stay in connect with customers. Utilizing multiple marketing methods allows you to reach more customers at once which should increase sales.