If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
Trust Takes Time
Building a brand takes time. So does building trust. A brand is one of the best marketing tools you can have because it's what sets you apart from the competition. Think about famous brands you buy often - then think about how much time it took to build that brand. You keep going back to these brands for a reason - product quality, customer service, comfort and familiarity. Your goal as an Internet marketer is to build a brand that people can trust. Once you do that, you will have lifelong customers.
Welcome to My List!
Start building trust immediately by crafting a welcome message that explains what you're about, how you run an email campaign and include information about your privacy policy. Most subscribers need to know that you won't sell or give away their email addresses. Your welcome message should include information on how to opt-out of your mailing list as well. You must also include an opt-out link in all messages - not only is this the law in many countries, but it instills trust as well.
Promises, Promises
Keep all promises you make in the bulk emails you send. If you plan to hold a midnight madness sale online, then you better keep that promise. If you want to share information about a product that hasn't been released yet, make sure to update subscribers if any radical changes are made to the product before the actual release date.
Mix It Up
Send a mix of sales and informational email to entice and educate subscribers. For example, if sending three high volume email messages per week, send two informational messages and one sales message. You don't want subscribers to lose interest or think you're only after their money by sending multiple sales-heavy emails. Even though the goal is to make sales, people sign-up to receive all sorts of information. Mix it up to show subscribers that you provide a valuable service to them in addition to selling great products. This will also make you an 'expert' that people will turn to when they need advice.