With the Holiday season upon us, Halloween is also looming near. According to research by the Nation Retail Federation, with 68.5% of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. Accordingly, here at Maxmail, we have provided you with 7 tips to grab customer’s attention over October leading into the Christmas season.
- Make email marketing part of the big picture
Don’t plan a campaign for Halloween week only. Develop a month-long marketing plan that mixes different types of promotions using all your channels. Email is most effective when combined with other marketing activities. Email + social media = greater impact.
- Customize your email template
Get inspired by the season. The Maxmail Halloween inspired templates is a great point of difference to have. Carve your company logo in a pumpkin or dress up your brand mascot as a vampire. Use characteristic themes and color combinations to get into a Halloween mood.
- Segment your email list
Create targeted campaigns and timed email promotions for each segment. Surveys show that parents with children under 18 will spend $54 on candy and decorations while those without children under 18 will spend $32. Since they have completely different buying habits, you might want to tweak your offer accordingly.
- Offer Halloween-appropriate freebies
Think of ways to offer appropriate incentives to your customers/clients. Offer something extra with a purchase during Halloween season. Sometimes adding a free pumpkin sticker or Halloween discount is enough to put a smile on customer’s face.
- Use the Halloween theme to promote your products
Think of scary subject lines and come up with copy to give your products that Halloween touch. For example, you could make up a story describing horrible things that might happen to people who don’t use your product.
- Mix promotional and educational content
Halloween is a fantastic opportunity to create and share interesting content. Don’t try to make a sale every time you send a newsletter. Instead share something truly interesting about the holiday and strengthen relationships with your audience. See it as a way to think outside of the box!
- Suggest an alternative
Stand out from the crowd by offering a different perspective on Halloween. Emphasize quality time with family and focus on the beauty of the holiday season. As Halloween is just around the corner and every marketer should be prepared. By fully prepping yourself using the 7 steps provided above, along with the Maxmail Halloween templates, you’re allowing yourself as well as your brand to have an exclusive point of difference heading into the holiday season.