- Keep your subject line as short as possible and get to the point. We recommend no more than 40 characters in total including spaces.
- Avoid using words that sound like a sales pitch such as FREE for instance and instead try to make your content sound like you are delivering real value to the reader.
- Crafting your text to sound like a question that would interest your reader will pique their interest to open your email and find out the answer.
- Creating a sense of urgency with a deadline could also work. For instance you could tell your readers that they have 24 hours in which to cash in on your offer.
- Humour is also a powerful invitation – if you can make your reader smile or laugh as a result of reading your headline, they will want to know more.
- Try making your content a point form piece and include the number in your subject line such as ‘The 7 Golden Rules of Email Marketing’.
- You could also create a sense of enthusiasm in your subject line if you have something new to say by sounding like an announcement.
- Reinforce the uniqueness of your brand by saying something that is significant to your brand that will automatically connect the reader with you and what is special about your brand.
- The shock factor also works. You could try saying something completely out of the box as long you aren’t rude or don’t offend the reader. ‘Shocking new findings on Buyer Behaviour’ for instance will make the reader want to know something they haven’t heard of before.
- If your email content is about a new video or podcast that you want a reader to watch, then let them know right in the subject line instead of letting them have to opt to open the email to know this information.
Email marketing will always remain of paramount importance to marketers and consumers alike – the only thing is to know how to craft them right so that your voice is heard above the rest in the game.