You may be exhausted with the constant contradictory advice on how to run email marketing that you are just about ready to give up. Email is still one of the most effective tools for communication and most importantly interaction, for which reason you should give your email marketing strategy one clear look before you start using the multiple tips that come your way, which are merely execution elements and not the strategy itself.
Here are 5 solid ways by which you can strategically drive your readers to perform the action you desire of them:
- Understand the Subtleties of Consumer Behaviour
This key bit of information is more accessible than you think with easy to use, online email marketing and analytics tools. You will be able to test your email and view user interaction and this will enable you to improve your marketing content and design with insights from real information.
- Ask your Reader’s for Advice
While being able to analyse the information you have will give you a good understanding of how to create better and more focused content, it’s not a bad idea to ask your recipients themselves directly. After all, who better to get the information from than the horse’s mouth itself? Try conducting surveys with incentives attached in order for you to get the information you need and in fact reward them for responding to you.
- Integrate your Emails with your Social Media
You may already have social sharing buttons placed in your emails that will lead recipients back to your social media channels such as Facebook or LinkedIn . You could be doing a lot more – Try creating content for social media that generates more email subscriptions and vice versa with your email content. This could lead you to generating more social media fans and also get more email subscribers if you correctly integrate the two platforms.
- Encourage Interaction
If you are going to integrate your emails and social media, you will need to encourage interaction. Stop merely sending one way communication when you are working with a medium like email. Encourage a response – ask them for their opinions or create an online quiz linked to email for instance. Conversation is a two way street and you need to be encouraging responses to know your readers are still with you.
- Don’t let them Slip Away